Social Advertising
Reach the people who fit, before they start searching.
We build the audiences, produce the creative and manage the campaigns across Meta, Instagram and LinkedIn, so your offer reaches the right people before they have started looking.
- Your ad account and pixel stay in your name
- The person planning the creative is the person testing it
- Monthly reporting on cost per enquiry, in plain English
- No lock-in period on any engagement
Let's Get Started
Send us your website and we will tell you what we would test first.
No obligation, just a friendly chat about your marketing.
Where this fits
Reach matters. Enquiries matter more.
A high view count is only worth what it brings through the door. We build campaigns around the audiences most likely to become customers, then measure the work by enquiries and cost per enquiry, not likes.
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10 +
Years of experience
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500 +
Projects & campaigns
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20 +
Markets & industries
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1:1
Direct access to your team
What the work covers
The parts of social advertising we look after.
Not every account needs all of these. After the review you will know which ones yours needs, and in what order they are worth doing.
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Audience research
Building out the interest, behaviour and lookalike audiences most likely to match your actual customers, not just anyone in your postcode.
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Creative production
Static images, carousels and short video cut for the feed they will run in, with a hook built to survive the first second of a scroll.
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Ad copy and hooks
Writing that states the offer plainly and gives someone a reason to stop scrolling, tested in several directions rather than guessed once.
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Campaign structure
Accounts built so the platform can learn efficiently, without budget spread so thin across ad sets that nothing gets enough data to optimise.
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Landing page alignment
Making sure the page someone lands on says the same thing the ad promised, with one clear next step.
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A/B testing
Running creative and audience variants side by side and retiring the ones that underperform, on a regular schedule rather than by instinct.
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Retargeting and lookalikes
Bringing back people who showed interest but did not convert, and finding more people who resemble your best existing customers.
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Pixel and conversions API setup
Tracking configured properly on your site so the platform learns from real conversions, not just clicks.
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Measurement and reporting
Cost per enquiry tracked and reported monthly, so you know what each channel and creative direction is actually producing.
The questions
What business owners usually ask us about social ads.
If one of these is on your mind, the answer is usually more straightforward than it feels.
Not sure what your website needs?
Send it over and we'll tell you, honestly, what we'd improve first.
What you end up with
What you are left with when the work is done.
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Campaigns built around enquiries
Structured and targeted to produce customers, not just reach, with the offer and the landing page saying the same thing.
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A creative testing rhythm
New directions produced and tested on a schedule, so the account is never running the same tired ad past the point it stopped working.
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Reporting a human can read
Cost per enquiry, what changed and what we are trying next. Monthly, in plain English, with the slow months included.
Who this is for
The businesses we do this work for.
If yours is on this list, you will not have to explain how your market works before we can be useful.
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Local retail & services Shops, salons, studios and local trades
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Healthcare & clinics Clinics, dentists, diagnostics and wellness
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Real estate Agents, brokers, builders and developers
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Education & training Coaching centres, tutors and institutes
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D2C & e-commerce Own-brand stores and marketplace sellers
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Professional services Legal, finance, accounting and consulting
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Hospitality & travel Hotels, restaurants, cafes and travel
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Manufacturing & B2B Suppliers, exporters and B2B manufacturers
Also available
Social rarely works alone.
Most of what makes social advertising work harder sits next to it. Take one, or take the combination that suits your business.
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Search Engine Optimisation
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Web Development
Custom WordPress builds and rebuilds that load fast, work properly on a phone, and hand you the keys…
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Branding Design
We build the logo, the colour and type system, and the guidelines behind them, so nothing you put…
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Digital Marketing
A written strategy that says which channels earn a budget, how they support each other, and how you…
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Content Marketing
We plan, write and publish the pages, articles and emails that explain your business properly, on a schedule…
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AI SEO
We make your business easy for ChatGPT, Google AI Overviews, Perplexity and Copilot to find, describe accurately and…
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PPC Advertising
We build and manage Google Ads and Microsoft Ads accounts around real buying intent, cut the wasted spend…
How we work
A straightforward way to work together.
You will always know what we are working on, why it comes first and what the last piece of work produced.
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01
Understand
We learn about your business, your customers, your website and the marketing you are doing today, so that any advice we give is grounded in your situation rather than a template.
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02
Prioritise
We identify the opportunities that make the most sense for your goals and your budget, and set them out in order, so you can see what we would do first and why.
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03
Do the Work
We handle the agreed work, whether that is SEO, advertising, content, your website or a combination of them, and keep you updated as it goes rather than only at the end.
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Improve
We measure what the work produced and report it plainly, then refine the plan around it. Your budget and our time go to the channels earning their place.
Getting started
Three ways to begin.
Each of them starts with the same free review, so you can decide with the findings already in front of you.
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A one-off audit
A complete review of your existing ad account or a plan built from nothing, delivered as a written document with a prioritised list of what to fix or launch. Yours to keep either way.
- Full account and creative review
- Audience and platform recommendations
- A prioritised action list you can act on alone
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Ongoing management
The audit, then the campaigns themselves, month after month. Creative refreshed on a schedule, budget reallocated toward what works, reported at the end of each month. No lock-in period at any point.
- Audience building, creative and copy
- Monthly written reporting in plain English
- Direct access to the person doing the work
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A campaign launch
For a single product launch, an event or a defined seasonal push. A fixed piece of work with a start and a finish, quoted in writing before anything begins.
- Pixel and tracking set up from scratch
- Creative built for the specific launch
- Fixed scope, agreed in writing up front
Why Orion
What you can expect from us.
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Advice
Practical recommendations
We won't recommend something simply because it's another service we can sell. If a smaller piece of work would get you further, that is what we'll suggest.
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Communication
Clear communication
You should always know what we're working on and why. You'll hear from the people doing the work, in language that doesn't need translating.
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Budget
Work that fits your budget
Small businesses don't have unlimited marketing budgets. We plan around what you can realistically invest, and say so when something isn't worth the spend yet.
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Simplicity
No unnecessary complexity
Good marketing can be complicated behind the scenes. It doesn't need to be complicated for you, and we'll keep the reporting and the decisions simple to follow.
In depth
A longer answer, if you want one
Search advertising catches someone mid-decision. Social advertising works earlier than that, on Meta, Instagram, LinkedIn and sometimes TikTok or YouTube, showing your offer to people who match your customer profile but were not looking for you at that moment. That means the job is different from paid search: the creative has to earn attention on its own, the targeting has to be built from audience and interest signals rather than a typed query, and the account needs a steady supply of new material because the same ad wears out fast on a feed.
Done properly it covers audience research, creative production in static, carousel and short video formats, ad copy and hooks that survive the first half second of a scroll, landing page alignment so the click and the page say the same thing, and pixel or conversions API tracking so the platform can learn who actually converts. None of that is a single task you finish once. It is a cycle: launch, watch, retire what stops working, replace it, and keep the winners running until they wear out too.
On Google, the person tells you what they want by typing it. On social, nobody has said anything yet, so the ad itself has to do the work of interrupting a scroll and making the offer clear in a second or two. That shifts the skill required: less about bidding on the right phrase, more about audience definition, creative testing and knowing when an ad has genuinely stopped performing rather than just having a slow day.
The two channels usually work well together rather than instead of each other. Social tends to build awareness and warm an audience; search tends to catch the resulting demand once it exists. If you are already running Google Ads with us, we coordinate the two rather than treating them as separate accounts competing for the same budget.
Your ad account, Business Manager and pixel stay in your name from day one, so you can see exactly what is running and what it costs without asking us. Your ad spend goes straight to the platform, never through us, so there is no markup hidden inside the media cost. Each month you get a plain written summary: what we tested, what we retired, what it cost per enquiry, and what we are trying next.
Questions
Questions we get asked a lot.
It depends on scope, and your ad spend is separate from that entirely. Your budget goes straight to the platform, never through us, so there is no markup hidden inside the media cost. After a free review you receive a written proposal with a fixed scope and a fixed price for the management work itself.
Early data usually arrives within the first couple of weeks as the platform learns from initial spend. A stable, efficient cost per enquiry typically takes longer, often a couple of months, while we test and refine creative and audiences. We will tell you honestly what is realistic for your market once we see the account.
No. Your ad account, Business Manager and pixel are set up and stay in your name from the start. If you ever leave, you take the account, the data and the learning with you.
Meta and Instagram most often, with LinkedIn for business-to-business offers and TikTok or YouTube where the audience genuinely fits. We recommend a platform based on where your customers actually are, not on which one is easiest to sell.
No. Static images and simple phone-shot video often outperform polished production on social feeds, because they look native to the platform rather than like an advert. We will tell you honestly which format suits your offer.
Access to your ad account or Business Manager, your website, any existing product photos or footage, an hour for a first conversation, and a quick answer when we need a decision. That is genuinely it.
Free website review
Let us review your ad account
You don't need a brief, a budget or a marketing plan. Send us your website or existing ad account and tell us what you'd like to improve.
- A free review of your social presence and any existing ads
- Where you stand today, in plain English
- What we'd work on first
Request a free website review
Answer what you can. A website address on its own is enough to get a useful reply.
We'll get back to you with our initial thoughts.