Search Engine Optimisation
Be the answer when someone searches for what you sell.
We look after the technical foundations, the pages that matter most to your business and the authority behind them, so the people already looking for what you do can find you.
- Your analytics and Search Console stay in your name
- The person planning the work is the person doing it
- Monthly reporting in plain English
- No lock-in on any engagement
Let's Get Started
Send us your website and we will tell you what we would look at first.
No obligation, just a friendly chat about your marketing.
Where this fits
Traffic matters. Enquiries matter more.
A ranking is worth whatever it brings through the door. We work towards the searches that end in someone contacting you, and measure the work by how many of those conversations actually happened.
-
10 +
Years of experience
-
500 +
Projects & campaigns
-
20 +
Markets & industries
-
1:1
Direct access to your team
What the work covers
The parts of SEO we look after.
Not every site needs all of these. After the review you will know which ones yours does, and in what order they are worth doing.
-
Technical SEO audit
A full crawl of your site to find what is stopping search engines reading it properly: broken pages, duplicate addresses, slow templates, blocked resources.
-
Keyword and intent research
Separating the searches made by people ready to buy from the ones made by people still reading, and building the plan around the first group.
-
On-page optimisation
Titles, headings, internal links and copy adjusted so each page answers one question completely rather than three questions partly.
-
Site speed and Core Web Vitals
Real improvements on a mid-range phone on mobile data, which is how most of your visitors will actually arrive.
-
Local SEO and Google Business Profile
Getting you into the map results for your area, with listings that stay consistent everywhere they appear.
-
Content planning
A prioritised list of pages worth writing, based on what your customers search for and what your existing pages do not cover yet.
-
Structured data
Schema markup so your listings can carry review stars, prices, opening hours and FAQ expanders where they qualify.
-
Authority building
Earning links and mentions from sites that genuinely relate to your field. No purchased link networks.
-
Measurement and reporting
Tracking set up so an enquiry can be traced back to the search that produced it, and reported to you every month.
The questions
What business owners usually ask us about search.
If one of these is on your mind, the answer is usually more straightforward than it feels.
Not sure what your website needs?
Send it over and we'll tell you, honestly, what we'd improve first.
What you end up with
What you are left with when the work is done.
-
A site search engines can read
The technical foundations sorted out and written down, so the work does not have to be repeated by whoever looks after the site next.
-
Pages that answer real questions
Written for the person searching, which is also what search engines have spent a decade learning to reward.
-
Tracking you can rely on
Analytics and conversion tracking set up properly, in accounts you own, so the numbers stay yours whatever happens next.
Who this is for
The businesses we do this work for.
If yours is on this list, you will not have to explain how your market works before we can be useful.
-
Local retail & services Shops, salons, studios and local trades
-
Healthcare & clinics Clinics, dentists, diagnostics and wellness
-
Real estate Agents, brokers, builders and developers
-
Education & training Coaching centres, tutors and institutes
-
D2C & e-commerce Own-brand stores and marketplace sellers
-
Professional services Legal, finance, accounting and consulting
-
Hospitality & travel Hotels, restaurants, cafes and travel
-
Manufacturing & B2B Suppliers, exporters and B2B manufacturers
Also available
Search rarely works on its own.
Most of what makes SEO work faster sits alongside it. Take one, or take the combination that suits your business.
-
Web Development
Custom WordPress builds and rebuilds that load fast, work properly on a phone, and hand you the keys…
-
Branding Design
We build the logo, the colour and type system, and the guidelines behind them, so nothing you put…
-
Digital Marketing
A written strategy that says which channels earn a budget, how they support each other, and how you…
-
Content Marketing
We plan, write and publish the pages, articles and emails that explain your business properly, on a schedule…
-
Social Advertising
We build the audiences, produce the creative and manage the campaigns across Meta, Instagram and LinkedIn, so your…
-
AI SEO
We make your business easy for ChatGPT, Google AI Overviews, Perplexity and Copilot to find, describe accurately and…
-
PPC Advertising
We build and manage Google Ads and Microsoft Ads accounts around real buying intent, cut the wasted spend…
How we work
A straightforward way to work together.
You will always know what we are working on, why it comes first and what the last piece of work produced.
-
01
Understand
We learn about your business, your customers, your website and the marketing you are doing today, so that any advice we give is grounded in your situation rather than a template.
-
02
Prioritise
We identify the opportunities that make the most sense for your goals and your budget, and set them out in order, so you can see what we would do first and why.
-
03
Do the Work
We handle the agreed work, whether that is SEO, advertising, content, your website or a combination of them, and keep you updated as it goes rather than only at the end.
-
04
Improve
We measure what the work produced and report it plainly, then refine the plan around it. Your budget and our time go to the channels earning their place.
Getting started
Three ways to begin.
Each of them starts with the same free review, so you can decide with the findings already in front of you.
-
A one-off audit
A full technical and content review of your site, delivered as a written document with a prioritised list of improvements. Yours to keep, and to hand to any developer you like.
- Full technical crawl and findings
- Keyword and market analysis
- A prioritised action list you can act on yourself
-
Ongoing SEO
The audit, then the work itself, month after month. Scope agreed in advance each month and reported at the end of it, with no lock-in at any point.
- Technical work, content and authority building
- Monthly written reporting in plain English
- Direct access to the person doing the work
-
A project build
For a migration, a rebuild or a new site starting from nothing. A defined piece of work with a fixed scope, a start and a finish, quoted in writing before anything begins.
- Site migrations that keep your existing visibility
- SEO built into a new site from the start
- Fixed scope, agreed in writing up front
Why Orion
What you can expect from us.
-
Advice
Practical recommendations
We won't recommend something simply because it's another service we can sell. If a smaller piece of work would get you further, that is what we'll suggest.
-
Communication
Clear communication
You should always know what we're working on and why. You'll hear from the people doing the work, in language that doesn't need translating.
-
Budget
Work that fits your budget
Small businesses don't have unlimited marketing budgets. We plan around what you can realistically invest, and say so when something isn't worth the spend yet.
-
Simplicity
No unnecessary complexity
Good marketing can be complicated behind the scenes. It doesn't need to be complicated for you, and we'll keep the reporting and the decisions simple to follow.
In depth
A longer answer, if you want one
Search engine optimisation is the work of making your website a useful answer to the questions your customers are already typing. It is three jobs at once: a technical one, so search engines can read your site properly; a content one, so the pages you have answer real questions in full; and an authority one, so other credible sites point at yours.
A lot of small business websites are held back by the technical side without anyone realising it. Pages load slowly on a phone, headings sit in the wrong order, or the same content exists at three different addresses. That is fixable work with a clear finish line, and it is usually where we start, because it makes everything after it work better.
Paid advertising buys attention today. SEO earns it, and earned attention builds on itself. The first couple of months usually go on foundations and on the pages closest to an enquiry, which is where early movement tends to show. More durable results generally arrive a few months in, and keep improving while the work continues.
We would rather give you a realistic timeline at the start than a comfortable one you have to be talked out of later. If your market is competitive, or the site is starting from a difficult place, we will say so before you commit to anything.
Every account we work in stays in your name. The analytics property, the Search Console access, the business listing: yours from the first day, so you can check any number we report without asking us for it.
Each month you get a short written summary: what we worked on, what changed as a result and what we are recommending next. Plain English, not a dashboard screenshot.
Questions
Questions we get asked a lot.
Early movement usually shows in the first two to three months, and more meaningful results a few months after that, depending on how competitive your market is and what state the site starts in. We will give you a realistic view of your own situation after the review rather than a standard answer.
It depends on scope, so we do not publish packages that would be wrong for most people. Every engagement starts with a free review, after which you get a written proposal with a fixed scope and a fixed price. No hourly billing and no surprises.
Usually not. Most sites gain more from improving what they already have than from starting again, and we will tell you honestly which yours needs. If a rebuild really is the right answer, we will explain why before you spend anything on it.
Yes, and if you do not have them we set them up in your name rather than ours. Analytics, Search Console and your business profile stay yours throughout and afterwards, so you can check any figure we report.
No. Purchased link networks tend to cost more to recover from than they ever saved. We earn mentions from sites that genuinely relate to your field, which is slower and holds up better.
Access to your website, analytics and any ad accounts, an hour for a first conversation, and a quick answer when we need a decision. That is genuinely it.
Free website review
Let us review your website.
You don't need a brief, a budget or a marketing plan. Send us your website and tell us what's working, what's not or simply what you'd like to improve.
- A straightforward review of your website
- Where you stand on search visibility
- What we'd work on first
Request a free website review
Answer what you can. A website address on its own is enough to get a useful reply.
We'll get back to you with our initial thoughts.