Digital Marketing
Know which channel is worth your time.
A written strategy that says which channels earn a budget, how they support each other, and how you will know it is working, before a single pound is spent.
- Your analytics and ad accounts stay in your name
- A written plan before any channel gets a budget
- Monthly reporting in plain English, not a dashboard dump
- No lock-in period on any engagement
Let's Get Started
Send us what you are doing now and we will tell you what we would change first.
No obligation, just a friendly chat about your marketing.
Where this fits
Activity is not a strategy.
A busy calendar of posts, ads and emails means nothing if nobody can say which of them produced an enquiry. We build the plan and the measurement together, so the two never come apart.
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10 +
Years of experience
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500 +
Projects & campaigns
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20 +
Markets & industries
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1:1
Direct access to your team
What the work covers
The parts of the strategy we look after.
Not every business needs all of these. After the review you will know which ones apply to you, and in what order they are worth doing.
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Marketing audit
A review of everything you are currently doing, including the parts that quietly are not working, and why.
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Channel strategy
A written recommendation on which channels are worth your budget right now, and which to leave alone for now.
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Competitor research
What the businesses you actually compete with are doing, and where that leaves a gap you can take.
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Funnels and landing pages
A page built for each offer, with one clear next step, instead of sending every click to your homepage.
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Email marketing and automation
Sequences for the people who were not ready to buy yet, so an enquiry does not end the conversation.
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Analytics and attribution
Tracking configured properly in your own accounts, so an enquiry can be traced back to the channel that produced it.
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Campaign planning and calendars
A twelve-week view of what runs and when, so the work is planned rather than reactive.
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Coordinating specialist channels
Making sure your SEO, ads, content and social work are pointed the same direction instead of competing for attention.
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Measurement and reporting
A monthly written summary of what ran, what it cost and what it produced, in plain English.
The questions
What business owners usually ask us about marketing.
If one of these is on your mind, the answer is usually a clearer plan rather than more activity.
Not sure what your website needs?
Send it over and we'll tell you, honestly, what we'd improve first.
What you end up with
What you are left with when the work is done.
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A written strategy
A clear document setting out which channels are worth your budget, in what order, and why. Yours to keep.
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A funnel that holds
Landing pages and email sequences that carry an enquiry through instead of losing it at the first drop-off.
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Numbers you can trust
Analytics and attribution set up in your own accounts, so any figure we report can be checked without asking us for it.
Who this is for
The businesses we do this work for.
If yours is on this list, you will not have to explain how your market works before we can be useful.
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Local retail & services Shops, salons, studios and local trades
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Healthcare & clinics Clinics, dentists, diagnostics and wellness
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Real estate Agents, brokers, builders and developers
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Education & training Coaching centres, tutors and institutes
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D2C & e-commerce Own-brand stores and marketplace sellers
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Professional services Legal, finance, accounting and consulting
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Hospitality & travel Hotels, restaurants, cafes and travel
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Manufacturing & B2B Suppliers, exporters and B2B manufacturers
Also available
The channels this plan coordinates.
Once the strategy is set, these are the specialist services it draws on. Take one, or take the combination that suits your business.
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Search Engine Optimisation
We look after the technical foundations, the pages that matter most to your business and the authority behind…
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Web Development
Custom WordPress builds and rebuilds that load fast, work properly on a phone, and hand you the keys…
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Branding Design
We build the logo, the colour and type system, and the guidelines behind them, so nothing you put…
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Content Marketing
We plan, write and publish the pages, articles and emails that explain your business properly, on a schedule…
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Social Advertising
We build the audiences, produce the creative and manage the campaigns across Meta, Instagram and LinkedIn, so your…
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AI SEO
We make your business easy for ChatGPT, Google AI Overviews, Perplexity and Copilot to find, describe accurately and…
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PPC Advertising
We build and manage Google Ads and Microsoft Ads accounts around real buying intent, cut the wasted spend…
How we work
A straightforward way to work together.
You will always know what we are working on, why it comes first and what the last piece of work produced.
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01
Understand
We learn about your business, your customers, your website and the marketing you are doing today, so that any advice we give is grounded in your situation rather than a template.
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02
Prioritise
We identify the opportunities that make the most sense for your goals and your budget, and set them out in order, so you can see what we would do first and why.
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03
Do the Work
We handle the agreed work, whether that is SEO, advertising, content, your website or a combination of them, and keep you updated as it goes rather than only at the end.
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04
Improve
We measure what the work produced and report it plainly, then refine the plan around it. Your budget and our time go to the channels earning their place.
Getting started
Three ways to begin.
Each of them starts with the same free review, so you can decide with the findings already in front of you.
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A marketing audit
A full review of what you are currently doing across every channel, delivered as a written document with a prioritised list of changes. Yours to keep, and to hand to anyone you like.
- A review of every channel you currently use
- Competitor and audience research
- A prioritised action list you can act on alone
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Ongoing strategy and management
The audit, then the plan carried out month after month, coordinating whichever specialist channels are involved. Scope agreed in advance and reported at the end of it. No lock-in period at any point.
- A twelve-week calendar, kept current
- Monthly written reporting in plain English
- Direct access to the person doing the work
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A single project
A defined piece of work such as a funnel build, an email automation setup or an attribution fix. A fixed scope, a start and a finish, quoted in writing before anything begins.
- Landing page or funnel builds
- Email automation set up from scratch
- Fixed scope, agreed in writing up front
Why Orion
What you can expect from us.
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Advice
Practical recommendations
We won't recommend something simply because it's another service we can sell. If a smaller piece of work would get you further, that is what we'll suggest.
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Communication
Clear communication
You should always know what we're working on and why. You'll hear from the people doing the work, in language that doesn't need translating.
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Budget
Work that fits your budget
Small businesses don't have unlimited marketing budgets. We plan around what you can realistically invest, and say so when something isn't worth the spend yet.
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Simplicity
No unnecessary complexity
Good marketing can be complicated behind the scenes. It doesn't need to be complicated for you, and we'll keep the reporting and the decisions simple to follow.
In depth
A longer answer, if you want one
SEO, ads, content and social each have their own specialists, and each will tell you their channel deserves the budget. Digital marketing is the work of deciding that question honestly, before any of it is spent. It starts with what your customers actually do: how they search, where they scroll, what makes them trust a business enough to contact it. The channel mix follows from that, not from a list of services an agency happens to sell.
For most small and mid-sized businesses the honest answer is two or three channels, run properly, not six run thinly. We would rather tell you to hold off on social advertising for six months than take the budget and produce activity you cannot connect to a result.
The most common problem we are called in for is not a lack of activity. It is a lack of visibility into what the activity produced. A website with no clear next step, a contact form nobody checks, analytics that were never configured correctly: these break the link between spend and enquiry long before any channel gets blamed. Fixing that link is usually the first job, and it is often cheaper than the marketing everyone assumed needed fixing instead.
Once that link exists, the funnel gets built properly: a landing page for each offer, an email sequence for people who were not ready to buy yet, and a way of telling which channel actually produced the enquiry rather than guessing from memory at the end of the month.
Every engagement starts with an audit of what you are already doing, including the parts that are not working, and a written strategy that sets out what runs, in what order, and why. That plan becomes a calendar, so the next twelve weeks are visible rather than reactive. Analytics and attribution are set up in your own accounts from day one, so any number we report can be checked without asking us for it.
Each month you get a short written summary: what ran, what it cost, what it produced, and what changes next. No dashboard screenshot standing in for an explanation.
Questions
Questions we get asked a lot.
That is the first thing we work out. The audit and strategy tell you which channels are actually worth your budget before anything is spent, rather than guessing from what a competitor is doing.
It depends entirely on the channels and scope involved, so we do not publish package prices that would be wrong for most people. Every engagement begins with a free review, after which you receive a written proposal with a fixed scope and a fixed price. No hourly billing and no surprises.
Both, depending on what you need. Some clients want the strategy and hand the execution to their own team; most want the whole thing run, coordinated across whichever channels the plan calls for.
Yes, and if you do not have them we set them up in your name rather than ours. Analytics, ad accounts and email platforms stay yours throughout and after, so you can verify any figure we report.
A single-channel specialist will tell you their channel is the answer. This service sits above that decision: it works out which channels genuinely deserve budget, and makes sure the ones you run support each other rather than compete.
Access to your website, analytics and any ad accounts you already run, an hour for a first conversation, and a quick answer when we need a decision. That is genuinely it.
Free website review
Let us review your marketing
You don't need a brief, a budget or a plan. Tell us what you are doing now, and we'll give you our honest view on what's working, what isn't and what we'd change first.
- A free review of what you are doing now
- Where you stand today, in plain English
- What we'd work on first
Request a free website review
Answer what you can. A website address on its own is enough to get a useful reply.
We'll get back to you with our initial thoughts.