AI SEO
Be the answer when someone asks an AI, not just Google.
We make your business easy for ChatGPT, Google AI Overviews, Perplexity and Copilot to find, describe accurately and recommend, built on top of solid ordinary SEO rather than instead of it.
- No guaranteed placements sold, because nobody can honestly offer that
- Structured data and clear facts a model can actually extract
- Plain monthly reporting on where you do and do not appear
- No lock-in period on any engagement
Let's Get Started
Send us your website and we will tell you how visible your business currently is to AI tools.
No obligation, just a friendly chat about your marketing.
Where this fits
A citation is worth what it brings you.
Being named in an AI answer only matters if it leads somewhere. We aim for the questions your buyers actually ask an AI tool before they choose a supplier, and we measure the work by whether that turns into a visit or an enquiry, not by a screenshot of a mention.
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10 +
Years of experience
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500 +
Projects & campaigns
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20 +
Markets & industries
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1:1
Direct access to your team
What the work covers
The parts of AI search work we look after.
Not every site needs all of these. After the review you will know which ones yours needs, and in what order they are worth doing.
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Entity and brand clarity
Making it unambiguous who you are, what you do and where you operate, so a model does not have to guess or blend you with a competitor.
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Structured data and schema
Organisation, service, FAQ and local business schema so key facts sit in a format machines read reliably, not just visitors.
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Answer-first content
Rewriting key pages so the direct answer to a likely question appears in the first few lines, in plain, quotable sentences.
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Extractable fact pages
Clear, self-contained pages for pricing structure, service scope, coverage area and policies, so a model can lift an accurate fact instead of an outdated guess.
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Consistency across the web
Checking your name, address, description and offer agree everywhere they appear, since models weigh agreement across sources.
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Digital PR and citations
Earning mentions on the kind of sites that large language models are actually trained and grounded on, in your genuine field.
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Crawler access and llms.txt
Reviewing which AI crawlers can reach your site, and putting together an llms.txt file where it is a sensible fit.
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AI visibility monitoring
Regularly checking what ChatGPT, Google AI Overviews and Perplexity say about you and your competitors, and flagging factual errors.
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Referral measurement
Setting up tracking that separates traffic arriving from AI tools from ordinary search traffic, so we can see whether any of this is working.
The questions
What business owners usually ask us about AI search.
If one of these is on your mind, the answer is usually more straightforward than it feels.
Not sure what your website needs?
Send it over and we'll tell you, honestly, what we'd improve first.
What you end up with
What you are left with when the work is done.
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A site AI tools can read accurately
Clear entity details and structured data fixed once and documented, so the facts a model finds about you are correct.
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Pages written to be quoted
Key pages restructured so the true, useful answer sits near the top in plain sentences, not buried under marketing copy.
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Honest visibility tracking
A monthly view of where you do and do not appear in AI answers, and whether any of it is turning into real traffic, in accounts you own.
Who this is for
The businesses we do this work for.
If yours is on this list, you will not have to explain how your market works before we can be useful.
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Local retail & services Shops, salons, studios and local trades
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Healthcare & clinics Clinics, dentists, diagnostics and wellness
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Real estate Agents, brokers, builders and developers
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Education & training Coaching centres, tutors and institutes
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D2C & e-commerce Own-brand stores and marketplace sellers
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Professional services Legal, finance, accounting and consulting
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Hospitality & travel Hotels, restaurants, cafes and travel
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Manufacturing & B2B Suppliers, exporters and B2B manufacturers
Also available
This rarely works alone.
AI visibility sits directly on top of ordinary SEO. Take one, or take the combination that suits your business.
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Search Engine Optimisation
We look after the technical foundations, the pages that matter most to your business and the authority behind…
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Web Development
Custom WordPress builds and rebuilds that load fast, work properly on a phone, and hand you the keys…
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Branding Design
We build the logo, the colour and type system, and the guidelines behind them, so nothing you put…
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Digital Marketing
A written strategy that says which channels earn a budget, how they support each other, and how you…
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Content Marketing
We plan, write and publish the pages, articles and emails that explain your business properly, on a schedule…
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Social Advertising
We build the audiences, produce the creative and manage the campaigns across Meta, Instagram and LinkedIn, so your…
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PPC Advertising
We build and manage Google Ads and Microsoft Ads accounts around real buying intent, cut the wasted spend…
How we work
A straightforward way to work together.
You will always know what we are working on, why it comes first and what the last piece of work produced.
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01
Understand
We learn about your business, your customers, your website and the marketing you are doing today, so that any advice we give is grounded in your situation rather than a template.
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02
Prioritise
We identify the opportunities that make the most sense for your goals and your budget, and set them out in order, so you can see what we would do first and why.
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03
Do the Work
We handle the agreed work, whether that is SEO, advertising, content, your website or a combination of them, and keep you updated as it goes rather than only at the end.
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Improve
We measure what the work produced and report it plainly, then refine the plan around it. Your budget and our time go to the channels earning their place.
Getting started
Three ways to begin.
Each of them starts with the same free review, so you can decide with the findings already in front of you.
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An AI visibility review
We check what ChatGPT, Google AI Overviews and Perplexity currently say about your business, audit your structured data and entity clarity, and hand you a written, prioritised list of fixes.
- Current AI mentions checked across major tools
- Structured data and entity clarity audit
- A prioritised action list you can act on alone
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Ongoing AI SEO
The review, then the work itself, month after month, alongside your existing SEO. Scope agreed in advance each month and reported at the end of it. No lock-in period at any point.
- Structured data, content and consistency fixes
- Monthly AI visibility and referral reporting
- Direct access to the person doing the work
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A project build
For a new site, a rebrand or a content overhaul launching from nothing. AI-readiness built in from the start, quoted in writing before anything begins.
- Schema and entity structure built in from launch
- Answer-first content on the pages that matter
- Fixed scope, agreed in writing up front
Why Orion
What you can expect from us.
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Advice
Practical recommendations
We won't recommend something simply because it's another service we can sell. If a smaller piece of work would get you further, that is what we'll suggest.
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Communication
Clear communication
You should always know what we're working on and why. You'll hear from the people doing the work, in language that doesn't need translating.
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Budget
Work that fits your budget
Small businesses don't have unlimited marketing budgets. We plan around what you can realistically invest, and say so when something isn't worth the spend yet.
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Simplicity
No unnecessary complexity
Good marketing can be complicated behind the scenes. It doesn't need to be complicated for you, and we'll keep the reporting and the decisions simple to follow.
In depth
A longer answer, if you want one
People no longer only type a search term into Google and scan ten blue links. Increasingly they ask ChatGPT, Copilot or Perplexity a question and read a written answer, or they read Google’s AI Overview above the normal results. AI SEO is the work of making it more likely that your business is the one those answers name and describe correctly, rather than a competitor, or nobody at all.
This is a genuinely new and moving area. Nobody, including us, can guarantee that a model will cite you. What we can do is remove the reasons a model would skip you: unclear facts about who you are, no structured data, pages that bury the answer instead of stating it, and inconsistent details about your business scattered across the web.
This is not a separate discipline from ordinary SEO. It is largely the same foundations, aimed at a new kind of reader. A model deciding what to say about your business leans on the same signals a search engine does: a fast, readable site, clear headings, accurate schema, and other credible sites mentioning you consistently. If those foundations are missing, AI visibility work will not fix that on its own.
If your site is slow, thin on content, or has never had basic technical SEO done, we will say so plainly and recommend starting there. AI-specific work layered on a site without those foundations rarely holds. Our SEO service covers those foundations; this service is what we add once they are in place, or alongside them where the two overlap.
We tighten how clearly your site states who you are, what you do and where you operate, so a model has a confident, unambiguous answer to pull from. We add and correct structured data so pages carry machine-readable facts rather than facts a model has to infer. We rewrite key pages so the direct answer appears near the top in plain sentences, because models tend to lift the most extractable passage, not the best-written paragraph three screens down.
We also look at where your business gets mentioned elsewhere, since models are trained and grounded on more than your own site, and check whether your name, address and description agree everywhere they appear. Where it is relevant, we look at crawler access and an llms.txt file, and we set up simple ways to monitor whether your business is actually showing up in AI answers and whether any referral traffic is arriving from them.
Questions
Questions we get asked a lot.
No, and anyone who tells you otherwise is not being straight with you. Nobody outside the AI companies controls which answers get cited, including them on any given day. What we can do is make your site clearer and easier to extract from, which improves the odds without ever promising a specific outcome.
It depends on scope, so we do not publish packages that would be wrong for most people. Every engagement starts with a free review, after which you get a written proposal with a fixed scope and a fixed price. No hourly billing and no surprises.
If your site is slow, thin, or has never had basic SEO done, yes. AI visibility work leans on the same foundations as normal search, and it will not hold on a weak site. We will tell you honestly if that is where you need to start.
Ordinary SEO is aimed at ranking in the ten blue links. This service builds on those same foundations but aims at a different reader: the AI tools that now answer questions directly. In practice the two overlap heavily and most clients run them together.
We regularly check what major AI tools say about your business and your competitors, and we track referral traffic arriving from those tools separately from ordinary search traffic. Both are reported to you monthly, in plain language, including the months where little changed.
Access to your website, analytics and any listings you manage, an hour for a first conversation, and a quick answer when we need a decision. That is genuinely it.
Free website review
Let us review your AI visibility
You don't need a brief, a budget or a marketing plan. Send us your website and we'll check what AI tools currently say about you, and tell you what we'd improve first.
- A free check of what AI tools currently say about you
- Where you stand today, in plain English
- What we'd work on first
Request a free website review
Answer what you can. A website address on its own is enough to get a useful reply.
We'll get back to you with our initial thoughts.