PPC Advertising
Show up the moment someone searches for what you sell.
We build and manage Google Ads and Microsoft Ads accounts around real buying intent, cut the wasted spend most accounts carry, and report the cost of every enquiry honestly.
- Your ad account and billing stay in your name
- Spend goes straight to the platform, never through us
- Monthly reporting on cost per enquiry, not just clicks
- No lock-in period on any engagement
Let's Get Started
Send us your ad account or your website and we will tell you what we would fix first.
No obligation, just a friendly chat about your marketing.
Where this fits
Clicks matter. Enquiries matter more.
A click that never converts is an expensive impression. We build campaigns around the searches that end in a genuine enquiry, then judge the work by how many of those enquiries actually arrived and what each one cost.
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10 +
Years of experience
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500 +
Projects & campaigns
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20 +
Markets & industries
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1:1
Direct access to your team
What the work covers
The parts of paid search we look after.
Not every account needs all of these. After the review you will know which ones yours needs, and in what order they are worth doing.
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Account and campaign structure
Campaigns and ad groups organised around how people actually search, so budget and bidding decisions can be made at the right level rather than blended together.
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Keyword research and match types
Buying-intent keywords chosen deliberately, with match types set to control exactly which searches trigger your ads.
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Negative keyword management
An ongoing list of what your ads should never show for, built from the search terms report and reviewed on a set schedule, not left to chance.
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Ad copy, extensions and assets
Multiple ad variations tested against each other, with sitelinks, callouts and structured snippets that give the ad more space and more reasons to click.
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Landing page alignment
Making sure the page the click lands on answers the exact promise made in the ad, which affects both conversion rate and what you pay per click.
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Conversion tracking
Form fills, calls and, where relevant, purchases recorded accurately before any bidding decision is made on top of them.
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Shopping and Performance Max
For ecommerce accounts, a product feed set up properly and Shopping or Performance Max campaigns built around it.
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Remarketing
Bringing back people who visited but did not convert, with a message suited to where they got to rather than a generic repeat of the first ad.
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Bid strategy and reporting
Bid strategy managed against your actual cost-per-enquiry target, with competitor and auction insight reviewed monthly and reported to you in plain English.
The questions
What business owners usually ask us about paid search.
If one of these is on your mind, the answer is usually more straightforward than it feels.
Not sure what your website needs?
Send it over and we'll tell you, honestly, what we'd improve first.
What you end up with
What you are left with when the work is done.
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An account built on real intent
Campaigns structured around the searches that actually lead to an enquiry, with the waste identified and removed.
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Tracking you can trust
Conversions recorded accurately, in accounts you own, so the numbers survive us and every figure can be checked.
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Reporting a human can read
What was spent, what it produced, and the real cost per enquiry. Monthly, in plain English, with the quiet months included.
Who this is for
The businesses we do this work for.
If yours is on this list, you will not have to explain how your market works before we can be useful.
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Local retail & services Shops, salons, studios and local trades
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Healthcare & clinics Clinics, dentists, diagnostics and wellness
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Real estate Agents, brokers, builders and developers
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Education & training Coaching centres, tutors and institutes
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D2C & e-commerce Own-brand stores and marketplace sellers
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Professional services Legal, finance, accounting and consulting
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Hospitality & travel Hotels, restaurants, cafes and travel
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Manufacturing & B2B Suppliers, exporters and B2B manufacturers
Also available
Search rarely works alone.
Most of what makes paid search work harder sits next to it. Take one, or take the combination that suits your business.
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Search Engine Optimisation
We look after the technical foundations, the pages that matter most to your business and the authority behind…
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Web Development
Custom WordPress builds and rebuilds that load fast, work properly on a phone, and hand you the keys…
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Branding Design
We build the logo, the colour and type system, and the guidelines behind them, so nothing you put…
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Digital Marketing
A written strategy that says which channels earn a budget, how they support each other, and how you…
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Content Marketing
We plan, write and publish the pages, articles and emails that explain your business properly, on a schedule…
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Social Advertising
We build the audiences, produce the creative and manage the campaigns across Meta, Instagram and LinkedIn, so your…
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AI SEO
We make your business easy for ChatGPT, Google AI Overviews, Perplexity and Copilot to find, describe accurately and…
How we work
A straightforward way to work together.
You will always know what we are working on, why it comes first and what the last piece of work produced.
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01
Understand
We learn about your business, your customers, your website and the marketing you are doing today, so that any advice we give is grounded in your situation rather than a template.
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02
Prioritise
We identify the opportunities that make the most sense for your goals and your budget, and set them out in order, so you can see what we would do first and why.
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03
Do the Work
We handle the agreed work, whether that is SEO, advertising, content, your website or a combination of them, and keep you updated as it goes rather than only at the end.
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Improve
We measure what the work produced and report it plainly, then refine the plan around it. Your budget and our time go to the channels earning their place.
Getting started
Three ways to begin.
Each of them starts with the same free review, so you can decide with the findings already in front of you.
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A one-off account audit
A complete review of your existing Google Ads or Microsoft Ads account, delivered as a written document with a prioritised list of fixes. Yours to keep, and to hand to anyone you like.
- Full structure, keyword and negative keyword review
- Conversion tracking and landing page check
- A prioritised action list you can act on alone
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Ongoing management
The audit, then the campaigns run and improved month after month. Scope agreed in advance each month and reported at the end of it. No lock-in period at any point.
- Bid, budget and negative keyword management
- Monthly written reporting on cost per enquiry
- Direct access to the person doing the work
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A launch build
For a business advertising for the first time, or launching a new product line. A defined piece of work with a fixed scope, a start and a finish, quoted in writing before anything begins.
- Account structure and tracking built from scratch
- First campaigns launched with conservative budgets
- Fixed scope, agreed in writing up front
Why Orion
What you can expect from us.
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Advice
Practical recommendations
We won't recommend something simply because it's another service we can sell. If a smaller piece of work would get you further, that is what we'll suggest.
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Communication
Clear communication
You should always know what we're working on and why. You'll hear from the people doing the work, in language that doesn't need translating.
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Budget
Work that fits your budget
Small businesses don't have unlimited marketing budgets. We plan around what you can realistically invest, and say so when something isn't worth the spend yet.
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Simplicity
No unnecessary complexity
Good marketing can be complicated behind the scenes. It doesn't need to be complicated for you, and we'll keep the reporting and the decisions simple to follow.
In depth
A longer answer, if you want one
Pay-per-click advertising puts your business at the top of the results for the exact words someone is typing right now, while they are actively looking for what you sell. That is different to social advertising, which interrupts a scroll to introduce you to someone who was not looking. Search advertising meets existing intent, so it tends to convert faster, and it tends to punish a sloppy setup faster too.
The job is an account structure that separates the searches worth paying for from the ones that are not, keywords chosen and matched deliberately rather than left on broad match by default, ad copy and extensions that earn the click, and a landing page that actually answers what the ad promised. Get those four things wrong and you can spend steadily without ever finding out, because the account still reports clicks and impressions either way.
Many of the accounts we take over have never had a negative keyword list maintained regularly. That means the same budget that should be finding buyers is also paying for people searching for jobs, free templates, or a completely unrelated business with a similar name. Tidying that up is almost always the first job, before any new budget is discussed.
The second most common problem is tracking. If a form fill or a phone call is not recorded as a conversion, the account has no way to learn which keywords and ads are actually working, and neither do you. We set up conversion tracking properly before we touch bids, because every decision after that point depends on it being accurate.
Your Google Ads and Microsoft Ads accounts stay in your name, under your billing. Your ad spend goes directly to the platform; it never passes through us, so there is no incentive on our side to spend more than the plan calls for. Each month you get a plain written summary of what was spent, what it produced, and what changed in the account, alongside the actual cost-per-enquiry rather than a vanity click count.
Questions
Questions we get asked a lot.
There are two separate costs: your ad spend, which goes straight to Google or Microsoft and stays entirely under your control, and our management fee, which depends on the size and complexity of the account. We do not publish package prices because they would be wrong for most people. Every engagement starts with a free review, after which you get a written proposal with a fixed scope.
No. We do not believe an agency should be paid more for spending more of your budget. Our fee is agreed separately from your ad spend, so the incentive is to spend it well, not to spend more of it.
Search advertising tends to move faster than SEO because it targets people already looking, so you can see enquiries within the first weeks. The early period is usually spent removing wasted spend and confirming tracking is accurate, which is what makes the results after that trustworthy.
Yes. Your Google Ads and Microsoft Ads accounts, and the billing behind them, stay in your name throughout and after the engagement, so you can verify any figure we report and are never locked in.
Search advertising reaches people actively typing what they need right now, so it tends to capture demand that already exists. Social advertising introduces your business to people who were not looking, which is a different job with a different timeline. Many businesses use both, for different reasons.
Access to your existing ad account if you have one, your website, an hour for a first conversation, and a quick answer when we need a decision. That is genuinely it.
Free website review
Let us review your account
You don't need a brief, a budget figure or a marketing plan. Send us your ad account, or just your website, and we'll tell you what's working and what we'd change first.
- A free review of your ad account or your website
- Where you stand today, in plain English
- What we'd work on first
Request a free website review
Answer what you can. A website address on its own is enough to get a useful reply.
We'll get back to you with our initial thoughts.